Say Hello To Byredo In New York!


Byredo‘s fans will be thrilled to know that the brand just opened its first flagship outside of Sweden here in Soho. We no longer need to go to department stores! Located at 62 Wooster Street, the boutique showcases the brand’s fragrance and beauty products, its newly launched leather goods and accessories. Specific collections will also be created for the store.

Ben Gorham, Byredo’s founder and creative director, built his boutique to match his passion and the brand’s spirit. Spread over 1,345 square-feet, Italian terrazzo and polished aluminium covers this entire space. You will also find as part of the decoration a huge glass block structure. Minimalist, the decoration reflects Byredo’s universe and highlights the brand’s collections.

The detail that makes me melt… Later this year, the boutique will launch a space for private appointments and a bespoke leather and fragrance atelier. I think Ben Gorham really understands our needs. We want a different and a more personal customer experience.



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