Redemption’s first flagship store in NY city


Juliette recently organized an event with a few guests to introduce them to the new Redemption flagship store designed by Studio Luca Guadagnino. Redemption has decided to open in 2019 its first retail physical rental store on Wooster Street in New York. To conceptualize the store, they were inspired by the iconic Haussmann apartments in Paris and the photos taken by the Rolling Stones when recording an album in the 1970s in a house on the Côte d’Azur.

The brand mixes a chic and very sensual rock style with a lot of femininity. Artistic Director Gabrielle Moratti is inspired by the imagination of bikers and some of the icons of cinema like Audrey Hepburn. In addition to being an ethical and sustainable brand Redemption gives 50% of its profits to charity.

Visit Redemption’s new flagship store at 102 Wooster Street, New York.


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