Introduction of Jitrois in NY10.30.15
Women were invited to the presidential suite at the Surrey Hotel to meet with French designer Jean-Claude Jitrois and discover pieces curated by us. Guests learned about the products and were able to try them on and buy them on site. We used this beautiful lunch to educate guests about the Jitrois leather stretch dresses. The result was positive; increasing desirability and awareness by inviting future ambassadors of the brand.
While getting acquainted to the dresses, guests enjoyed a wonderful and exclusive lunch, with a nice Dyptique goodie bag at the end. They were able to try and buy, but they also had the chance to borrow a dress for their next event.
A very special thank you to Jean-Claude Jitrois who made us the honor to attend the event. Your presence was fantastic as usual!