Balmain’s Special Photoshoot at the Soho Store


We created a photo studio event for Balmain in strive to reproduce the ambiance of the backstage of a fashion show. Each guest was invited to try on various outfits from the brand, and have their portraits taken. Julien Farel‘s team encouraged a choice between a natural makeup or more glamorous look that included a gorgeous smoky eye.

Ruinart partnered with us to create this interactive and fun event.


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