UNIQUE COLLABORATION BETWEEN COLETTE, SEE CONCEPT & LOIC PRIGENT

07.20.15

Have you heard of the T-Book? Since a week this summer collaboration of Colette, the Parisian concept store, is available. It’s a trio between Colette, See Concept and the journalist Loic Prigent and the result is a T-Book. But what is a T-Book?

I give you one clue: T-Shirt and book. T-Book is the smallest beach book of the world. Presented in a thematic box, this concept includes a T-shirt and blue sunglasses. Put these sunglasses on and take a better look at the shirt’s label… Exactly! The label is the book written by Loic Prigent. For lovers of reading and fashion, this ephemeral collaboration is the must have for this summer.

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