For this event, Juliette asked fifteen women to become brand ambassadors of Sonia Rykiel for the night, as well as participate in a one of a kind fashion show at their flagship store on Madison Avenue in New York City.
The energy and the emotions were very strong because of Sonia Rykiel’s amazing lifestyle, therefore encouraging each woman to wear her pieces with pride and joy. Her collection itself reminded each guest of her everlasting smile and talent.
Julien Farel was in charge of hair and make up in order to reproduce the artistic direction of French designer Julie de Libran.
Sonia Rykiel’s collection mixed fabrics to highlight the Parisian chic style, elegance, timelessness, and easy to wear items that are perfect for any occasion. Juliette curated the outfits she imagined would match the style of each one of the women she asked to participate to a unique fashion show. It was a memorable night and the video below shares the remarkable ambiance that we were able to create.