Jitrois launch Upper East Side06.22.15
Women were invited to the presidential suite at the Surrey Hotel to meet with French designer Jean-Claude Jitrois and discover pieces curated by Juliette Longuet. Guests learned about the products and were able to try them on and buy them on site. Juliette used this beautiful lunch to educate guests about the Jitrois leather stretch dresses. The result was positive; increasing desirability and awareness by inviting future ambassadrices of the brand. Takeaway bags were provided by luxury candle brand Diptyque.