The objective was to launch the Audemars Piguet watches to the women’s market in the US. A select group of ladies were invited to become the “muse for one day” for Audemars Piguet at the Baccarat Hotel. Guests had their own campaign-style photographs taken, as well as black & white portraits wearing the watch of their choice. We partnered with Gilles Mendel, Manolo Blahnik, and Julien Farel for fashion to style guests for the event, and champagne was provided by Ruinart. Gift bags were provided by Audemars Piguet and Crème de la Mer.