Dior approached us to organize a beautiful luncheon for the launch of their new skincare cream in New York. Called Dior Prestige, this cream is the finest from the Dior Cosmetics’ collection. Made with wild rose petals cultivated in Mr. Dior’s garden in Normandy, 15 years of research were necessary to conceive Dior Prestige. These roses grow organically in Granville and thanks to Diors’ expertise, this cream offers us an extraordinary power of regeneration.
Hosted in a private residence in Manhattan, for this launch we created a unique atmosphere and mixed Dior Prestige cream with Baccarat, Dom Pérignon and Ode a la Rose, a symbol of elegance and Parisian chic.
Several women were invited to celebrate and discover Dior Prestige and the story behind it. It was a pure moment of luxury, lifestyle and art de vivre .