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Exclusive Store Opening on Madison Avenue
This event objective was to amplify the presence of the Yves Salomon brand in the US, specifically in New York. The brand sought to build their image in the US, while forging strong ties with women they admire. Juliette introduced Yves Salomon products to potential fans of the brand and created a unique experience in the store with a fun spirit and lively atmosphere, thanks to a photo booth. The guests were able to meet the owner and listen to his passion, craftsmanship and heritage passed down from his father and past generations.