THE LAUNCH OF THE TEDDY COAT IN NY CITY

We organized the launch of the Teddy Coat in the Max Mara store in New York. At this event a targeted group of women had the opportunity to try different coats of the brand. All of them were encouraged to have a good time and enjoy this unique experience. This coat is an ode to extravagance because of its shape and material, it is crossed in alpaca and wool which gives it a fur effect on a silk background. To try it is to adopt it, the proof is that the Teddy Bear has acquired the status of icon since its birth in 2017 ! Aside being warm and comfortable, it goes with everything and what i can say is that you feel like a bear when you put it on!