THINK A CENTURY AHEAD WITH LOUIS XIII
Louis XIII charged us to target the women’s market in NY and launch their miniature bottle with a cosmopolitan crowd. We scouted the oldest Vintage Store in Manhattan.Each guest had to choose her decade and changed into a costume to celebrate 100 years of fashion, 100 years of Cognac and 100 years of music thanks to Devialet’s partnership.
It was a very unique and magical bespoke experience in the middle of costumes that only well-known designers and movie stars have access to. We were able to highlight the heritage of Louis XIII with a tasting of the Cognac in the midst of a Marie-Antoinette setting.