Coach House New Store

On the first day of New York Fashion Week Fall/ Winter 2017, we hosted a “walk the runway” event for Coach. The event featured a runway in which guests were able to walk on, giving each and every individual the perfect fashion week treatment. Each guest received a special makeover that included stars and glitters under one eye, as well as a wide variety of hairstyles to choose from in partnership with the Julien Farel Team.

We curated three outfits for the clients in order to ensure a personalized experience. Each client worked alongside a sales associate from Coach throughout the event, ensuring direct help if needing to change sizes or colors. InStyle Magazine was also apart of this event and created a beautiful board with the campaign’s pictures as a backdrop for the clients.

The ambiance of the event was very fun and playful, thanks to the amazing energy of the new Coach House store, as well as the DJ Maad and Moet & Chandon minis.