Burberry’s “See Now, Buy Now” Event

02.25.17

On behalf of London Fashion Week Autumn/ Winter 2017, we hosted an exclusive screening of the Burberry fashion show for twenty guests at the brand’s flagship store. Afterwards, we invited the clients to the third floor of the store where they were able to discover and explore the collection that was presented in the show. What made this event special and exciting was how the clients were able view the collection in person right after the show, something that is usually a six month wait for availability. Burberry and implemented a “see now, buy now” concept that has surely impressed each and every guest.

Christopher Bailey was inspired by sculptor Henry Moore this season. Bailey’s renditions of the sweatshirt more casual sweater mixed with white cotton blouse and long lace dresses were the most compelling. He brought to the brand a casual attitude and an edgy silhouette that our guests really enjoyed.

 

 

 

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